Monthly Archives: April 2008

Greenwash Guerrillas Pie Thomas Friedman on Earth Day

New York Times columnist, war-monger, and Greenwasher extraordinaire Thomas Friedman gets pied while speaking at Brown University last week. Read on for the press release!

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Greenwash Guerrillas Target Portland Oregon’s Climate Trust on Fossil Fools Day


With a bouquet of heart shaped balloons, a group of Portland-area climate activists calling themselves the “Greenwash Guerrillas” presented a highly experimental new business model to passersby in downtown Portland on Tuesday. Drawing their inspiration from so-called carbon neutral companies like Portland’s Climate Trust, the activists claim to be launching a new company called “Cheat Neutral.”

“Have you cheated on your girlfriend recently?” Lynne Tucker of Cheat Neutral asked a passerby, “For $19.95 we can clear up your conscience with an infidelity offset, and fund someone else to be faithful and neutralize the heartache in the world.”

The prank was part of “Fossil Fools Day”, an international day of protest focused on the energy industry and climate change.

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