Greenwash Guerrillas Pie Thomas Friedman on Earth Day

New York Times columnist, war-monger, and Greenwasher extraordinaire Thomas Friedman gets pied while speaking at Brown University last week. Read on for the press release!

April 28th, 2008
For Immediate Release:
Contact: Colonel Custard (aka the corporate criminal creamer)
Greenwash Guerillas:
Footage available:

Greenwash Guerrillas Pie Thomas Friedman at Brown University
YouTube Censors Video; Pie Thrower Faces University Disciplinary Procedures

Providence, RI – New York Times columnist and author Thomas Friedman was pied by the Greenwash Guerillas while giving an Earth Day Lecture at Brown University. The Greenwash Guerillas targeted Thomas Friedman because of his support for U.S. military intervention in the Middle East, neo-liberal economic policies that harm the world’s poor, and especially for promoting bogus solutions to the global climate crisis.

“We sought to expose the hypocrisy of allowing Friedman, who is known for his influential support of U.S. wars for oil in the Middle East, to call himself an environmentalist,” explained Greenwash Guerrilla Margaree Little. “He has blood on his hands that no amount of ‘green’ can wash away.”

Little, a Brown University student identified as one of the pie throwers, faces University disciplinary hearings, potentially including expulsion. Colonel Custard, the second pie thrower, remains at large.

Little and Custard jumped on stage as Friedman began his talk, entitled “Green is the new Red, White & Blue.” The talk focused on how green technology and corporate environmentalism can restore the United States to its “natural place in the global order.”

They tossed two green-colored cream pies at Friedman and dashed off as leaflets denouncing Friedman were thrown to the crowd. According to the pamphlets, “On behalf of the earth and all true environmentalists – we, the Greenwash Guerillas, declare Thomas Friedman’s ‘Green’ as fake . . . as the cool-whip covering his face.”

The Greenwash Guerillas object to Friedman’s support for nuclear power, coal power, industrial biofuels, and carbon trading markets. “These false solutions are smokescreens, intended to generate massive corporate profits while creating global humanitarian and environmental disasters,” said Colonel Custard.

Video of the pie throwing incident was posted on YouTube, and received close to 70,000 views in 36 hours, making it one of the most popular videos on the site. Without notice, YouTube abruptly censored the video, removing it from the website. Hundreds of news outlets, blogs, and websites had linked to the video. The Greenwash Guerillas have reposted the clip at:

“Given the many other pieings on YouTube(1), the removal of the video can only be understood as an act of political censorship,” said Little. “It’s a sad commentary on how free we are to speak when confronting power.”

“The Greenwash Guerillas chose the harmless and humorous tactic of pie-throwing because our goal was to take this perpetual charlatan off his new green pedestal,” said Colonel Custard. “Friedman’s support for coal and nuclear power is as misguided as his counsel on Iraq.”

This is the second time Friedman has been hit by a pie. In October 2002, he received a banana pie to his face while promoting his writings on free-market globalization in Boston.


(1) e.g.,

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30 responses to “Greenwash Guerrillas Pie Thomas Friedman on Earth Day

  1. How is this productive? Two year olds throw food, it doesn’t get them anywhere. Grow up kids.

  2. did he end up returning to give the talk?

  3. Pingback: Video of Tom Friedman getting pied « This Be The Blog

  4. Great job kids! Scumbags like Friedman should be humiliated wheaver they go.

  5. The World is Splat.

  6. Thomas Friedman: Neo-liberal war monger.

    This is a post I made over on the blog It’s Getting Hot In Here.

    With all this recent controversy over Thomas Friedman getting his “just desserts” from some humorous environmental and global justice activists – it seems like some people have become a little misguided. The ensuing debate on the tactics used by the Greenwash Guerrillas is a healthy one for our movement to have.
    Shockingly, some people have been jumping to Thomas Friedman’s defense, under the banner of human rights, Ghandi-esque moral posturing, and even holding him up as a “Clean Energy Hero”.
    While Friedman may have lots of things to say about “clean” energy (which to him includes nuclear and coal) it’s important to understand his reasons for these views. He wants to see a scale-up of “clean” energy so that the US can maintain and expand its empire – politically, economically, and culturally. Not only will his “solutions” not solve the climate crisis – his positions will only perpetuate the same systems that created the problem in the first place.
    If we want to beat the climate crisis, we need to understand that it is not simply a question of pollution, or emissions, or new technology. We must build a movement rooted in an understanding of global justice; that war, racism, imperialism, economic inequality, and many other forms of domination are the root causes of the ecological and social crisis we all face.
    Does Friedman really want a world where ecological values replace systems of domination? Where global economic justice replaces colonialism and capitalist globalization? Where self-determination and cooperation replaces racism and xenophobia? Where communities can determine their own best interests, rather than US ideologues?
    Unless our movement wants to support eco-fascism, we would be wise to be careful what bedfellows we make. Friedman is not our friend. But don’t take it from me! Here are the choice words from the Mustached Man himself.
    “I would say that geo-green is the natural successor to neocon.”
    (on dealing with nuclear waste) “We’re going to have to bury it in a mountain in Nevada, and Nevada is going to have to suck it up. That’s how I would deal with it.”
    “All environmentalists have their favorite “green” energy source that they think will break our addiction to oil and slow down climate change. I’ve come out to Montana to see mine. It’s called coal.”
    “The truth is, I’m not against drilling in ANWR.”
    “The hidden hand of the market will never work without a hidden fist. McDonald’s cannot flourish without McDonnell Douglas, the designer of the U.S. Air Force F-15, and the hidden fist that keeps the world safe for Silicon Valley’s technologies to flourish is called the U.S. Army, Air Force, Navy and Marine Corps.” (from his book, The Lexus and the Olive Tree)
    “The historical debate is over. The answer is free-market capitalism.” ( from The Lexus and the Olive Tree)
    “I wrote a column supporting CAFTA (Central American Free Trade Agreement). I didn’t even know what was in it. I just knew two words: free trade.” (from CNBC interview with Tim Russert) **
    “No two countries that both had McDonald’s had fought a war against each other since each got its McDonald’s.” (from The Lexus and the Olive Tree)

    “Let’s all take a deep breath, and repeat after me: Give war a chance.” **
    (on Iraq)
    “This is the most radical-liberal revolutionary war the U.S. has ever launched — a war of choice to install some democracy in the heart of the Arab-Muslim world.”
    “Blow up a different power station in Iraq every week, so no one knows when the lights will go off or who is in charge.”
    “What they needed to see was American boys and girls going house to house, from Basra to Baghdad, um and basically saying, “Which part of this sentence don’t you understand?” You don’t think, you know, we care about our open society, you think this bubble fantasy, we’re just gonna to let it grow? Well, Suck. On. This.”
    “…I never believed or wrote that Saddam Hussein had weapons of mass destruction that could threaten us…….the right reason for the war was not W.M.D. It was to deal with the problem of P.M.D. — people of mass destruction.”
    “This war is the most important liberal revolutionary U.S. democracy-building project since the Marshall Plan. We got off to an unnecessarily bad start but it’s one of the noblest things this country has ever attempted abroad, and it’s a moral and strategic imperative that we give it our best shot.”
    “The next six months in Iraq… are the most important… ” November 2003
    “Iraq will be won or lost in the next few months.” November 2004
    “We’re in a six-month window here…” September 2005
    “We’re going to know after six to nine months…” January 2006
    “It’s going to be decided in the next weeks or months…” April 2006
    “We’re going to find out… in the next year to six months.” May 2006
    (on Afghanistan)
    “It turns out many of those Afghan ‘civilians’ were praying for another dose of B-52s to liberate them from the Taliban, casualties or not.” **
    (on Yugoslavia)
    “Let’s at least have a real air war. The idea that people are still holding rock concerts in Belgrade, or going out for Sunday merry-go-round rides, while their fellow Serbs are ‘cleansing’ Kosovo, is outrageous. It should be lights out in Belgrade: every power grid, water pipe, bridge, road and war-related factory has to be targeted.” **
    “Let’s at least have a real war. It should be lights out in Belgrade: every power grid, water pipe, bridge, road and war-related factory has to be targeted…Every week you ravage Kosovo is another decade we will set your country back by pulverizing you. You want 1950? We can do 1950. You want 1389? We can do 1389 too.” **
    “If you can’t explain something to Middle Easterners with a conspiracy theory, then don’t try to explain it at all – they won’t believe it.”
    “After every major terrorist incident the excuse makers come out to tell us why imperialism, Zionism, colonialism or Iraq explains why the terrorists acted. These excuse makers are just one notch less despicable than the terrorists and also deserve to be exposed.”
    “We should arm the Shiites and Kurds and leave the Sunnis of Iraq to reap the wind.”
    “Had we properly occupied the country, and begun political therapy, it is possible an American iron fist could have held Iraq together long enough to put it on a new course.”
    “…this anti-globalization movement is largely the well intentioned but ill informed being led around by the ill intentioned and well informed (protectionist unions and anarchists)”
    (on supporting Reagan’s breaking of the air controllers strike in 1981) “…helping break the hold of organized labor on the U.S. economy.” **
    (Answering the cry of the antiwar protests) No blood for oil!” (Friedman replied) “Why not?

  7. WOW, that was awesome!!

  8. Those two pies probably had more calories in them than some of the victims of Friedman’s beloved free trade/globalization policies get in a month. On his next visit he should be run off campus with some kind of non-violent pie canon.

  9. Nice work cowards. Might be better next time to use your brains to ask a question. Have a debate. Maybe everybody learns something.

  10. This made my (Earth) week.
    I was forced to read some of “The World is Flat” in one of my classes and despised every word of it with a passion. (The good news is that every one else in my class hates Thomas Friedman and his stupid book as well.)
    I’m so glad he got his just desserts.

  11. Pro-Green Brown Alum

    If you, as a person, believe that throwing a pie is an effective “statement”, it makes me think the rest of your beliefs about the environment are just as piss poor.

  12. Please visit my site to see these neocons and geocons.

    But I must say this was a great success but more could be done. Some disinfected shit should have been mixed with the cream. His face failed to be hit. But I APPLAUD the bravery of the two students who dared this great feat. God bless you for your courage and everyone support them morally and whatever little donation you can give.

    Thomas Friedman and his geocons like Charles Krauthmer, Daniel Pipes, Henry Kissinger, Dick face cheney and warmonger bush are truly evil and liars like the JUDITH MILLER – the FIENDDDDD.

  13. He has the right to voice his opinions, as do you. No one has the right to assault another human being. Acts like this do more damage to the perpetrator than the target.

  14. Dude, that pie was great. Friedman is a total patronising gasbag, especially when he visits poor ole’ India. I guess his new book is : ‘The pie is flat’. We in Asia, salute you pie throwers!

  15. Thomas Freekman is a Zionist Jew who should take his ideas back to Izrayhell where they belong. He and his Gentile Stooge followers all need a defecation pie to their faces at every possible occasion they open their mouths to spew stupidity and hatred of humanity. They have a right to speak and we have a right to throw pies!

  16. Have a debate? Would you have a debate with Hitler?
    “Let’s at least have a real war. It should be lights out in Belgrade: every power grid, water pipe, bridge, road and war-related factory has to be targeted…Every week you ravage Kosovo is another decade we will set your country back by pulverizing you. You want 1950? We can do 1950. You want 1389? We can do 1389 too.”

    Thank you, Custard and Little. You have fans in Serbia!


    clearly a greenwasher…even believes in the gas tax.

    I’m sure your $40,000+ a year tuition at Brown wasn’t covered by a dollar of “capitalist” money

    Next time try targeting a real climate obstructionist

  18. You can tell a lot about this guy from his reaction to a little custard on his shirt. A big freaking elitest self-important baby. No real humanity, only hubris and arrogance. You get to see the real person when they go off the script. They can’t stand when anyone resists their bs. Go away neo-con stooge, we don’t want your new world order. Was it productive? Hey, these globalists have their hitmen assassinate their competitors every day, a little pie on the shirt helps us see through the matrix. rock on.

  19. Hey Adult,
    Thomas Friedman is partially responsible for the death of hundreds of thousands of Iraqis. His vapid NYT columns are racist and free of any real content. Adult, why aren’t you as upset about the murder going on in Iraq as you are about a couple of pies?

    This pompous windbag knows nothing about US Foreign policy. Both he and Bill O’Reilly think that if they use the word “geopolitical” enough times, they qualify as Mid east experts.

  20. Hooray for the Greenwash Gorillas. I wish that the US anti-war movement was this brave.

  21. Greenwash Gorillas: Get several people to post the Friedman video and write in the description that it was censored by Youtube. People will download the video and every time Youtube takes it down, more will pop up and Youtube will give up after a while. This was the case with the Tom Cruise acting like a nut for Scientology video that was leaked on Youtube. They kept taking it down and people kept putting it back up.

  22. What I hate about this guy is his arrogance, as if being a zionest is not enough. Bravo guys.

  23. I agree that this is assault and battery, but the purpose is to expose Friedman as the tool that he is. Most Americans blithely assume that if he writes for the NYT that he must be a liberal intellectual. He needs to be exposed as a facsist.

  24. piefriedmancrust

    Pie is why friedman will become relevant again ! Aside from taking a enormous hissy fit , he he he , he just got green ! Way to go , tommy gun !

  25. After watching this ridiculous video and after reading the hate filled, sometimes anti-semitic posts of the people who supported this childish stunt I am now totally disinclined to take seriously anything the Greenwash Guerrillas have to say. As a young, environmentally conscious liberal I say shame on you for debasing this cause with such a mean spirited prank. Buffoons on the left do little but give ammunition to buffoons on the right. Once again, shame on you.

  26. Brandy Baker

    The kid who got caught should NOT be facing expulsion. The president should be giving her free tuition for the rest of her time at Brown. Throw in an award for Outstanding Service to the Community.

  27. Gerry Tenney

    I consider Frreidman one of most loathsome and coniving people parading as an intellectual as you can find. The pie stuff seems a bit silly and void of explicit political content, but I’m not going to spend a lot of energy worrying about it.But, to applaud it and then go on some anti – Jewish tirade is a sad and despicable commentary that I don’t totally understand. Yippe, greens who blame the Jews for the world’s problems. I know that Freidman is, among his other reactionary political views, is a Jew who is a proponent of the Israeli right wing anti-Palestinian outlook. But to say “the warmongering, murdering, cowardly, murdering, israel jew terrorist rodent scum that have hijacked your country and are hell bent on fulfilling their collective inbred psychoses about conquering the world”, is better suited for a KKK-Al Quida website than this one.

    I am myself a non-Zionist progressive Jew who will not go silent when these kind of ideas are put forth .

  28. Next time hold him down and shove Twinkies up his ass.

  29. Razor, you’r nuts.. not a bad idea though

  30. I think many of the posts here fail to take note that these days Friedman is much mellowed. Some of his recent columns in NYT about the decline of America have been spot on. Moreover, even as he supports Isreal, he does not justify the occupation of Arab lands.

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